As all Baton Rouge business owners know. SEO is highly competitive and exhausting. To help navigate local businesses through the perilous trenches of search engine optimization, Geaux Studio is offering these 5 SEO tips to help you get ahead of the competition this summer. Let’s Geaux!
#1 Content is King
As I discussed in our blog the truth about Baton Rouge SEO, without compelling onsite content your doomed to fail. Search engines want engaging content to provide to their users and a major part of search engine optimization is delivering great content to your visitors. Engaging content not only draws visits to your website, but it can also lower bounce rates, increase users experience and pageviews. In turn driving session duration and sending you on the way to the top of page results.
#2 Select Relevant Keywords
Just because your company sells cleaning supplies doesn’t mean “cleaning” is a good keyword for you. Take the time to visit Google keyword planner tool. The tool comes with a google analytics account and is absolutely free. While its main use is for selecting keywords for Google Ads the planner tools will provide you with great insights as to the average search volumes for specific keywords. With this tool you be able to find long tail keywords with better search frequencies in your local business geography that will help you convert visitors into buyers in no time.
#3 The Art of War
Study your competitor’s keywords, search ads and landing pages. Use social media to track every time your competitor post on Facebook, Instagram or twitter. Read their content and develop better content to express your competitive advantage. If you lucky and you have no competition locally, research major national brands, maybe your MFG or just a company you admire. The research will pay off and soon you’ll be climbing rank.
#4 Get Links
Take some time out of every day to think of what businesses would let you display your website link to on their page. This is called a backlink and is primarily the basis of the internet. This is no different than placing a marketing flyer or business card at establishments. The main difference is that the more quality backlinks you build the more relevancy and authority your website has to gain.
#5 Keyword Placement
It’s not enough to find the perfect keywords. You must make sure they’re in the right places on your page for search engines to find them. Remembering to keep your content compelling do load up post with the same keyword 70 times. Simple write good content regarding your keyword and make sure to out the keyword in your header, page title, image alt-tag, image name, URL and as a link to other parts of your website.
While there is no absolute guide to the ever change world of SEO these 5 SEO Tips for Baton Rouge Businesses will definitely get you on the right track to boosting your search results. For more information about Baton Rouge SEO or to schedule a free SEO consultation visit us at www.geauxstudio.com or call (225) 267-7519